A brand fixed their email popup, and their business literally improved 5x the following week.
Yes, these are completely different things. Treating these as the same are causing you expensive optimization mistakes.
If you or an ecommerce friend runs a health and wellness brand, this is for you.
It seems like a black box solution, but it is not. Let's clear this up once and for all.
Realizing that a lot of people don't set this up properly and it has major impacts on their Google Ads conversions accuracy. I want to help you get this right.
You don't have to lose your conversion tracking. Here's the custom events strategy that's working for 20+ health brands right now (while others are getting flagged)
Your ROAS isn't broken - you're just double-counting customers. Let me show you how to fix your tracking and uncover your true acquisition costs.
New Meta custom events setup for January 2025
Clearly explained.
