Your tracking setup is probably leaking revenue

If your pixel and server-side setup aren’t sending clean signals to Meta, you’re not just missing data. You’re wasting money.

I wrote up a one-page audit that takes 5 minutes to run. It’ll help you spot the most common tracking issues I see every week, such as the stuff quietly wrecking your CAC, retargeting, and attribution.

This covers:

• Pixel install + key event fires

• CAPI deduplication (if you don’t know, you need to check)

• EMQ scores + missing identifiers

• Whether your email data is actually making it into your ad stack

No fluff. Just a clear checklist to figure out if your tracking setup is actually doing its job.

Read the full thing here.

Let me know if you want help reviewing your setup or need a second set of eyes.

Cheers ✌️

– Yiqi