Stop paying Klaviyo to email people who ghosted you

Klaviyo just got more expensive. Every profile on your list — even those who haven’t opened an email in months — adds to your monthly bill.

So why are you still paying to talk to people who aren’t listening?

In partnership with Gavin Hewitson from In-box, we put together a quick-start guide to clean your list the right way — by re-engaging cold subscribers, suppressing the rest, and saving money without sacrificing performance.

Inside the article:

✅ Define your “unengaged” segment with smart filters

✉️ Send two plain-text reactivation emails (no fancy design needed)

🚫 Suppress subscribers who still don’t respond

🔁 Automate the whole thing with a Sunset Flow

💡 Bonus: Use Aimerce to get deeper data, smarter segments, and better timing

Read the full guide here.

Stop paying for dead weight. This setup takes 30 minutes and saves you every month.