TikTok Ads Tracking Just Got Smarter With Aimerce

Aimerce now supports TikTok Pixel and Events API so you can send clean reliable server side data to TikTok Ads in just a few clicks.

Author

Yiqi Wu (Aimerce.ai)
April 23, 2025

TikTok is one of the fastest-growing paid channels for Shopify brands, but most marketers are running blind without proper tracking. That ends today! 🎉

Core Benefits

  • Connect your TikTok Pixel and Access Token in minutes

  • Track events server-side using Aimerce’s Durable Pixel

  • Optimize campaigns with stronger signals and fewer data drops

  • Manage Meta Google and TikTok tracking in one dashboard

📌 Important note

This integration is for TikTok Ads, not TikTok Shop.

How to connect your TikTok Pixel to Aimerce

Step 1: Navigate to TikTok Setup in Aimerce

In your Aimerce dashboard, go to My Setup → TikTok Setup

Step 2: Get Your TikTok Pixel ID

  1. Log in to TikTok Business Center

  2. Go to Assets → Pixels

  3. Click Open in Events Manager

Go to Assets, then click ‘Open in Events Manager’ next to your Pixel.

Copy your Pixel ID from the top left of the Events Manager.

Go to the ‘Settings’ tab to view your Pixel details.

Scroll down to ‘Access Token Generation’ and click ‘Generate Access Token’ to connect your server.

Scroll down to ‘Access Token Generation’ and click ‘Generate Access Token.’ Once it appears, copy and save it securely. TikTok won’t store it.

Step 3: Send a Test Event and Go Live

Verify the connection using the Test Event option. Once verified TikTok will start receiving server side events instantly.

Voila! You’re good to go!

If you’re scaling on TikTok but your data isn’t keeping up now’s the time to clean it up. Setup is live and takes less than five minutes!