Your ROAS is lying to you

Your dashboard looks fine. But your bank account doesn’t. If you’ve ever scaled an ad set based on Meta ROAS and then wondered why revenue didn’t follow, this is for you.

We created a Meta Ads Cheat Sheet that breaks down:

• 3 silent killers of ROAS

• The signal fixes that unlock profitable scale

• What a clean stack actually looks like (and what most brands miss)

PLUS: A cloneable Google Sheet audit template to help you diagnose your own account.

We’ve used this to clean up tracking for over 500+ brands in the past year. If you care about real signal quality and not dashboard vanity metrics, this will save you time, money, and frustration.

Reply to this email and we’ll send it to you.

Here to help you win! ✌️

— Yiqi