Meta’s New AI Brain Is Thirsty (GEM: The New Brain Behind Your ROAS)

Meta’s new GEM AI is boosting conversions, but it needs quality data to work. Learn how GEM works and how you are going to keep up with it.

The Tricky Things Behind New vs. Return Customers Data

🟡 You’re invited!

To our Email Webinar next week

The Truth About Your EMQ Scores

What’s Up With Smart Data Protection on Shopify?

Recently, a decent number of customers emailed me about this change from Shopify - “Smart Data Protection”.

What the Heck Was Going on With LPV on Meta Ads?

Ads Manager Is More Powerful Than You Know

Small announcement:🗽🗽🗽If you're coming in town in NYC this week for NRF. Hit Yiqi up. I'll also be been there at the Javits Center.

Aimerce Year In Review by Yiqi

Yiqi writing from New York. This is the final newsletter of the year. I would like to take a moment to appreciate all of your support and do a year-in-review with all of you.

🟡 Now live: Klaviyo Image Audit

Reveal problems in your flows within seconds.

BFCM Klaviyo Last Minute Segmentation

The Ultimate 2025 tactical last-minute BFCM checkup

BFCM Klaviyo Practical Hacks

6 small changes that can make a big difference.