We have a new feature: Catalog AI Enrichment for UCP.

What is UCP?

In January, Google's CEO announced the Universal Commerce Protocol at NRF, co-developed with Shopify. Think of it as HTTP for agentic commerce. A shared language so AI agents can discover products, transact, and manage orders across any merchant.

Here's what that means practically. AI agents like ChatGPT and Gemini will query merchant catalogs directly using semantic search. "Find me a red dress under $150 that ships in two days." Merchants with clean, enriched catalog data get surfaced. Merchants with bad metadata are invisible.

This is SEO for the agent era.

Whoever moves fast has a huge first mover advantage.

For years, product data quality was treated as an operational concern. Nice to have for SEO, important for ad feeds, but rarely mission-critical. UCP changes that entirely.

• Structured, accurate product data is no longer just for Google Shopping or Meta ads. It's how AI agents decide what gets shown to buyers.

• GEO requirements for product feeds will demand more rigor than traditional SEO ever did.

• The brands that move fast have a first-mover advantage.

Unlike traditional SEO where you're competing on domain authority built over years, catalog enrichment for UCP is a level playing field right now. They'll be the ones whose data is the most structured, the most accurate, and the most agent-friendly.

What Catalog AI Enrichment does?

Catalog AI Enrichment for UCP helps Shopify brands send enriched, structured catalog data directly into the Universal Commerce Protocol. When an AI agent is searching for what you sell, you show up.

Specifically, it:

• Audits your current catalog against UCP requirements and AI agent query patterns

• Enriches product attributes, titles, descriptions, and structured metadata automatically

• Syncs your enriched catalog directly into UCP so agents can discover your products in real time

• Tracks how your products are surfaced across AI search and conversational experiences

• Identifies gaps and inconsistencies that cause your catalog to be overlooked by agents

Step 1: Aimerce will fetch your top 5 products.

Step 2: Aimerce will generate related prompts and see how your product is ranked among all your competitors in UCP.

Step 3: Aimerce will make recommendations to your catalog title, descriptions and tags. And you can edit, approve and sync to Shopify.

What's next

This will be a paid feature. (Turns out AI tokens cost money. Who knew?)

Before we open it up broadly, we're giving a small group of beta testers free access in exchange for feedback. To qualify, you need to be an existing Aimerce customer and be willing to share your experience after testing.

If that's you, reach out by directly replying to this email. Spots are limited.

Here to help you win! ✌️

Yiqi Wu