Aimerce Year In Review by Yiqi

Yiqi writing from New York. This is the final newsletter of the year. I would like to take a moment to appreciate all of your support and do a year-in-review with all of you.

Author

Yiqi Wu (Aimerce.ai)
December 30, 2025

Table of Contents

What worked this year: obsession of customer support and the product feedback

Aimerce has grown more than 4X this year. What worked is our obsession with customer support and the product feedback loop.

We support over a thousand clients. Many may be surprised that I'm still responding to most customer support emails. I delegate to my team, but to build the best product, I have to stay close to customer feedback.

I used to work at big companies. I know having a support team disconnected from product and engineering is what kills the company. It doesn't matter how big the company is. What matters is how fast feedback loops back to the product.

As founder and CEO, I'm the fastest route to close the loop. That's the only way to build the best product.

After months of iterations, I'm confident Aimerce is the best product in its category.

Best tactical tips of the year

1. Did You Know Collecting Emails Improves Your ROAS Too?

Explains how email collection via popups directly impacts Meta ad performance. Emphasizes using native platform popups (Klaviyo/Omnisend) over custom solutions because they properly associate captured emails with behavioral events.

2. The Ultimate 2025 BFCM Pixel Tracking & Attribution Setup

Explains how to verify pixel setup by comparing Meta Events Manager data against actual Shopify orders, consistent attribution models across campaigns, and leveraging enhanced customer data tracking tools.

3. Aimerce Agents: How We Saved Ecom Brands more than $30,000/month within 1.5 months

Introduces Aimerce's AI-powered Chrome extension that automates Klaviyo account management.

4. BFCM Must-Have Klaviyo Flows

Comprehensive guide to the 10 most critical email flows for Q4 success, developed from building flows for 500+ brands.

5. Meta Health & Wellness Restrictions: What Works and What Doesn't

Meta implemented strict data sharing restrictions for health and wellness brands in 2025. This newsletter explains how these limitations affect conversion tracking and provides workarounds.

Best features launched of the year

  1. TikTok, Pinterest, Snapchat, Postscript integrations

  2. New vs. Return Customers Tracking

    1. Evaluate and optimize your campaigns for new customers.

  3. Accurate attribution for Subscription brands

    1. Remove subscriptions/rebills and enable OTP, Subscribe, and Renewal events.

  4. Cross-Domain Tracking

    1. Handle cross-domain landing page clickID tracking.

  5. Klaviyo AI Agent Chrome Extension

    1. https://www.aimerce.ai/agents

  6. A few really good features coming up in 2026!

Best learnings of the year

  • Automation. If you do something manually 5+ times, automate it.

  • Support fast and move fast. Time is money. Sometimes, time spent is worse than paying a few hundred more. I respect everybody's time and money. We support fast, we move fast. That's additional $$$ value.

  • Businesses are human relationships. Stay kind. Stay humane.

Cheers to another great year of 2025!

-Yiqi