BFCM Must-Have Klaviyo Flows

The 10 most important flows for your Q4.

Author

David Wardenga
October 28, 2025

Welcome!

Today you’ll learn which Klaviyo flows you need to have live before Black Friday/Cyber Monday.

If done right, you'll not have to lift a finger for your flows during BFCM - and that is the main goal.

Because, you'll be busy with ad channels, customer support overflow, logistics, etc. so that flows should not be your problem during that time.

Yiqi, Jule & I have collectively built hundreds if not thousands of flows across brands of every size and I’ve personally helped over 500 brands. So yes, we've done this before.

That said, let’s make sure your flows are bulletproof.

Goal:

After reading this Newsletter, you’ll know:
- Which flows you need (at minimum)
- How to adapt them for BFCM
- Where to add urgency and where to add discounts
- How to avoid overlap and compliance issues
- How to turn squeeze everything out of your abandonment flows

Principle:
The first 5 flows are the absolute basics. No matter your size. If you're making more than 100K/mo and/or have more than 30K subscribers that are active, you should also consider adding the advanced flows.


Regarding SMS flows:
We're not mentioning them here specifically but I always separate my channels like this:

1. Always send the cheapest message first. If the customer doesn't convert, THEN you send out the next message with another medium. You can give customers a window of about 2-5 hours to convert before sending the followup with a 2nd channel.
Hierarchy: Email -> SMS -> WhatsApp -> Push -> Postcard

2. If someone CAN'T receive email marketing, you can skip emails and go right into the other channels in that order.

1. Welcome Flow (Newsletter Signups)

Goal: Convert first-time visitors to buyers before BFCM even starts as well as during BFCM.

Filters:
- None. Only use conditional splits here. That can be "Placed order 0 times since starting this flow" for example.

Add:
- “Teaser” Emails for your upcoming BFCM sale
- Countdown or “Early Access” Invite
- Product blocks with high urgency
- Discount code (auto-applied is better. You can do that by getting a sharable link from your Shopify Discount page)

Don’t forget:
- Smart Sending OFF
- Track who claimed the discount but didn’t buy (segment for BFCM)

Tip:
- If you want to run a different welcome series and want to make sure they are being switched out, you can schedule that. No need to do it manually.

Final Result:

2. Abandoned Checkout

Filters:
- Has not been in flow in the last……

📅 Next in the BFCM Academy

  • Today: The Ultimate 2025 BFCM Must-Have Klaviyo Flows

  • 10/30: The Ultimate 2025 Offer / Discount Testing Playbook

  • 11/04: The Ultimate 2025 BFCM Bulletproof Klaviyo Pop-Up

  • 11/06: The Ultimate 2025 BFCM Pixel Tracking & Attribution Setup

  • 11/11: The Ultimate 2025 BFCM SMS Playbook

  • 11/13: The Ultimate 2025 Early Launch Strategy

  • 11/18: The Ultimate 2025 BFCM Klaviyo Practical Hacks

  • 11/20: The Ultimate 2025 Meta Ads Targeting & Product Promotion Strategy

  • 11/25: The Ultimate 2025 BFCM Last-Minute Klaviyo Segmentation

  • 11/26: The Ultimate 2025 Expert Advice – Tactical BFCM Insights from Operators

  • 12/03: 2025 BFCM Hot Takes & Founder Social Highlights

📚 Other helpful resources from the Aimerce team:

Before we rush into 2025 prep, let’s pause and unpack what actually moved revenue in 2024.

BFCM 2025 Checklist

Holiday 2025 isn’t just another sales season. It’s an opportunity to engineer repeatable growth systems that carry momentum into 2026.