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How the heck do you know which server side tracking is right for you...

Feb 12, 2025

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5 min read

How the heck do you know which server side tracking is right for you...

It seems like a black box solution, but it is not. Let's clear this up once and for all.

Yiqi Wu (Aimerce.ai)
Yiqi Wu (Aimerce.ai)
My 10-min guide on how to implement Enhanced Conversions

Feb 7, 2025

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6 min read

My 10-min guide on how to implement Enhanced Conversions

Realizing that a lot of people don't set this up properly and it has major impacts on their Google Ads conversions accuracy. I want to help you get this right.

Yiqi Wu (Aimerce.ai)
Yiqi Wu (Aimerce.ai)
Meta's Health Data Restrictions: What Works (From Someone Who’s Actually Fixing This)

Jan 30, 2025

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4 min read

Meta's Health Data Restrictions: What Works (From Someone Who’s Actually Fixing This)

You don't have to lose your conversion tracking. Here's the custom events strategy that's working for 20+ health brands right now (while others are getting flagged)

Yiqi Wu (Aimerce.ai)
Yiqi Wu (Aimerce.ai)
The $300K Mystery of New vs. Returning Customer Attribution

Jan 24, 2025

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4 min read

The $300K Mystery of New vs. Returning Customer Attribution

Your ROAS isn't broken - you're just double-counting customers. Let me show you how to fix your tracking and uncover your true acquisition costs.

Yiqi Wu (Aimerce.ai)
Yiqi Wu (Aimerce.ai)
Meta Pixel Changes For Health & Wellness Brands - A Quick Update

Jan 14, 2025

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7 min read

Meta Pixel Changes For Health & Wellness Brands - A Quick Update

New Meta custom events setup for January 2025

Yiqi Wu (Aimerce.ai)
Yiqi Wu (Aimerce.ai)
Everything you've asked me about EMQ scores

Jan 10, 2025

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5 min read

Everything you've asked me about EMQ scores

Clearly explained.

Yiqi Wu (Aimerce.ai)
Yiqi Wu (Aimerce.ai)
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Inside DTC Marketing Tech

Inside DTC Marketing Tech

Demystifying digital marketing technology for DTC eCommerce brands.

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