Inside DTC Marketing Tech

Why are we still using Google Tag Manager, when we can use 1-click install apps?

I recently partnered with Sabir Semerkant on his well known Rapid2x program. In one of the workshops, Sabir instructed the class to remove Google Tag Manager. I fully agree with this decision, from a technical point of view.

Yiqi Wu (Aimerce.ai)

Mar 06, 2025

Did you know collecting emails improves your ROAS too?

A brand fixed their email popup, and their business literally improved 5x the following week.

Yiqi Wu (Aimerce.ai)

Feb 26, 2025

Attribution vs. Tracking: The misunderstood difference that's leaving money on the table

Yes, these are completely different things. Treating these as the same are causing you expensive optimization mistakes.

Yiqi Wu (Aimerce.ai)

Feb 19, 2025

Clearing the air on Meta's health & wellness restriction conspiracies

If you or an ecommerce friend runs a health and wellness brand, this is for you.

Yiqi Wu (Aimerce.ai)

Feb 12, 2025

How the heck do you know which server side tracking is right for you...

It seems like a black box solution, but it is not. Let's clear this up once and for all.

Yiqi Wu (Aimerce.ai)

Feb 07, 2025

My 10-min guide on how to implement Enhanced Conversions

Realizing that a lot of people don't set this up properly and it has major impacts on their Google Ads conversions accuracy. I want to help you get this right.

Yiqi Wu (Aimerce.ai)

Jan 30, 2025

Meta's Health Data Restrictions: What Works (From Someone Who’s Actually Fixing This)

You don't have to lose your conversion tracking. Here's the custom events strategy that's working for 20+ health brands right now (while others are getting flagged)

Yiqi Wu (Aimerce.ai)