How Aimerce Watches Your Tracking, Every Hour of Every Day?
People often ask me, "Once we onboarded Aimerce, do you do anything else afterwards?" The answer is 100% yes.
Here's full transparency about what's happening on our end once you finish onboarding. There's so much happening behind the scenes that we look over your store and make sure everything's correct.
From the moment you install
New install health checks
Runs twice a day, starting the moment you install
Confirms the pixel is verified, a destination is connected to a real account, and events are actually arriving
A connected-but-silent store gets caught the same day.
A deeper reconciliation runs the morning after your first full day, so "healthy" isn't a guess
Email popup capture
Runs twice a day via an automated browser acting like a real shopper
Waits for the popup, types a test email, confirms it's captured as a Lead
Catches popup tools that quietly stop exposing email to tracking after an update
Flags the gap before your first campaign depends on that data
Every day after that
Meta connection monitoring
Runs every 30 minutes, every day
Scans for stores whose Meta events are being rejected due to a broken connection
Confirms a failure is real, not a momentary blip, before reaching out
Tells you exactly what to reconnect, cutting detection time to under 30 minutes
Google Ads connection monitoring
Runs daily, checking every connected ad account individually
Catches a dead account hiding behind a healthy one
Sends the right fix for your specific failure, not a generic message
Its first run found more than a dozen stores with dead connections, some dark over a month
Purchase reconciliation
Runs continuously, comparing orders in Shopify, events we sent, and events the platform confirms receiving
Flags mismatches with a specific cause, not a vague "numbers look off"
Regularly catches a second, forgotten pixel double-counting purchases
Lets you shut off the duplicate and trust your numbers again
Event quality, not just event volume
Checks that purchase events carry the identity and address details that drive match quality
Runs continuously alongside volume monitoring
Catches "complete" looking events with hollow payloads that quietly underperform
Keeps "looks fine" and "is fine" meaning the same thing
Subscription renewals
Runs as a daily sweep for stores selling subscriptions
Verifies every order against real order history before changing anything
Catches renewal orders misclassified as brand-new purchases
Fixes it so a loyal subscriber's renewal isn't reported as a fresh win
Attribution accuracy
Detects affected stores within days of install
Fixes how the real campaign ID is read
Turns unnameable rows in attribution reports into actual campaign names
Runs as standard coverage, no separate request needed
What you have to do
Honestly, nothing. Every check above runs whether or not anyone asks. When something needs your attention, we contact you with the specific fix, not a vague dashboard alert. When something is on our side, we fix it and tell you, we don't quietly patch it and hope you never notice.
That's what trust comes down to: not a promise nothing ever breaks, but whether you hear it from us within 30 minutes or from a client three weeks later. The one thing that helps on your end: keep your contact email in Shopify current, that's where 3 a.m. fix instructions go.
We're listening, every 30 minutes, every day, whether or not you ever have a reason to ask.
You can trust us on that.
✌️Here to help you win,
Yiqi
