Last week, we shared some of the questions merchants were asking Aima. Since then, usage nearly doubled, and the questions themselves have gotten more specific.
Here's what people are asking now.
1. Revenue and sales fluctuation root cause analysis (deeper variations)
"My conversion rate is down 20% over the last 45 days, can you take a look?"
"Can you figure out why I'm not scaling? What are the main leaks in my business?"
"Yesterday my Meta in-platform ROAS was 1.81 but my overall MER is higher, why the gap?"
2. Cost and acquisition efficiency (new category)
"What's my average cost per purchase this month versus last, and what's my average shipping fee?"
"Which ad channel is driving the most new customer purchases, and what's the CAC per channel?"
3. Channel contribution and attribution share
"Can you analyze all my connected ad channels and tell me what's working, what's not, and what to change?"
4. Klaviyo email marketing
"Show me my Klaviyo revenue, flows versus campaigns, top 5 flows, versus the previous 30 days"
"My browse abandonment flow revenue dropped to zero this period, can you audit it and tell me why?"
5. Data transparency (new category)
"Which platforms do you actually see?"
"This ad account clearly spent money, why does it show nothing here?"
The best thing that comes with it is you can now configure those recurring tasks directly through the AI, with no engineering work required if you want an daily, weekly, or monthly automated reportings.
You can get the results in two formats.
Email notification
Slack message
How do you set it up?
You can configure and chat directly in the Aimerce dashboard. You can connect Klaviyo, Meta, and Google inside the Aimerce dashboard and manage all your channel connections from one place.
You can also configure a Slack connection. This is what I find the most helpful. You can @mention the AI in any Slack channel and ask questions directly, no need to log into a dashboard.
A few other recurring checks brands have set up so far:
Weekly attribution breakdown by channel
Meta daily funnel snapshot compared against a 7 day baseline
Monthly Meta window comparison, so you can see the gap between what the 7 day click window counts and what actually happened over 90 days
Klaviyo campaign revenue per recipient monitoring
Klaviyo campaign click rate and open rate monitoring
Klaviyo campaign unsubscribe rate monitoring
Klaviyo flow revenue decline alerts
Klaviyo flow open rate and click rate monitoring
Klaviyo list growth monitoring
Beta Testing
We are still opening up Beta Testing slots to our existing Aimerce customers. We will give each of you 500 credits (~50 back&forth conversations using Claude model API), in exchange for feedback, use cases and bug reports.
Here to help you win ✌️
Yiqi
