Unlock 30% More Revenue with Smart Email Segmentation

Hi there,

Our friends at EcommerceBoost.io have worked with 300+ brands to drive $50M+ in revenue with email marketing, and they’re sharing a powerful strategy: smart segmentation. By dividing your email list into targeted groups based on behavior, demographics, or purchase history, you can tailor your messages to resonate more deeply, driving up to 30% more revenue.

Why Segmentation Works

Segmentation isn’t just a buzzword; it’s a proven way to boost engagement and sales. Here’s why it’s a game-changer for ecommerce brands:

• Higher Engagement: Personalized emails achieve open rates up to 22.7% and click-through rates up to 3.3%. Recent data shows segmented emails get 30% more opens and 50% more click-throughs than unsegmented ones.

• Increased Revenue: Segmented lists can account for 25% of total revenue, with targeted emails driving 30% of sales..

• Better ROI: Email marketing delivers a $42 return per $1 spent, and segmentation amplifies this by ensuring relevance.

How to Implement Segmentation

Ready to unlock that 30% revenue boost? Follow these steps to get started:

1. Identify Key Segments: Analyze data like purchase frequency, average order value, or engagement levels (e.g., opened emails in the last 30 days). For example, create segments for high-value customers, inactive users, or frequent buyers.

2. Create Custom Flows: Design emails tailored to each segment. Offer exclusive discounts to high-value customers, send win-back campaigns with a discount code to inactive users, or reward frequent buyers with free shipping.

3. Test and Optimize: Run A/B tests on subject lines, send times, or offers to refine your approach. Track open rates (aim for 40%+) and conversions to find what resonates.

Real-World Impact

A recent case study from their client illustrates the power of segmentation. By segmenting their list based on purchase history and engagement, they achieved a 30% revenue increase from email campaigns. Their Klaviyo-attributed conversions reached $1,490,488.59 over a year (March 2024–February 2025), with a 735% increase from the previous period; half from campaigns, half from flows.

Why Now?

With Q4 approaching, including Black Friday Cyber Monday (BFCM), segmentation is critical to stand out in crowded inboxes. In 2025, 78% of marketers cite segmentation as their top strategy (DemandSage, 2025), and brands ignoring it risk leaving revenue on the table.

Ready to unlock similar results? Book a free Klaviyo or Omnisend audit with them here. Let’s tailor a segmentation strategy for your brand.

We’re here to help you win!

Cheers,

Yiqi