Klaviyo

Imagine you send tens of thousands of email and then realized the links in the emails are wrong. Test your emails!!!The Three Core Targeting Approaches

1. Make sure Dynamic Product Config in Flow Emails shows up

Checkout Abandonment, Cart Abandonment, and Browse Abandonment each use different product blocks - but a lot of brands don’t know this and just copy/paste from one flow to another. That often leads to empty emails.

2. Make sure ALL links in the emails leads to the correct page

Not just CTA, but also every single image, button, or text that’s clickable. Test them out.

FYI: The Aimerce Klaviyo Chrome Extension can audit your flows in bulk or 1:1 and shows you what’s missing in a matter of seconds. This is the easiest way to verify if everything is alright before the big day. One client saved nearly $100k in potential revenue by catching broken links & product blocks already so don’t leave any more revenue on the table this Q4!

You can download it here https://www.aimerce.ai/agents and try it.

(If you download it before Friday, we’ll also have one of our Email Marketing specialists audit your account the same day.)

Meta

1. Is everything tracking as of today?

   

2. Are all the customer information being sent in every single event? especially email and fbc.
   

   

3. Did you turn on Automatic Advanced Matching?

   

Cookie Banner

After working with so many brands, I found the biggest low hanging fruit.

If a user declines cookie consent, data can't be sent to Meta or Google for marketing algo training.

But the biggest miss isn't declining cookie consent, it's what your default cookie banner behavior is. In other words, if users do nothing, does your cookie banner default to consent or decline?

Most people never thought about checking that.

Obviously, we're not legal counsel, we don't do legal advice, but fully understanding how cookies are working on your site gives you a clear picture of what's tracked and what's not.

So we build cookie tester tool for you. It simulates different locations, EU, US etc and tells you how your cookie banner is behaving.

It’s 100% free. Try it out here: https://www.aimerce.ai/cookie