The Ultimate 2025 BFCM Email Account Overview

Welcome to the BFCM Academy by Aimerce, the place where Shopify brands learn how to fix data, strengthen signals, and prepare for their most profitable Q4 yet.

This is about building a clean, high-performing data foundation for your entire BFCM strategy. From tracking and flows to measurement and creative, every lesson comes straight from hundreds of real Shopify audits.

🎓 Start learning here: aimerce.ai/bfcm2025

The goal of this presentation is to help you avoid:

• Discount layering ending in silent losses

• Flow overlapping where the same email goes out multiple times

• Lawsuits for not complying with GDPR and DSGVO

And instead:

• Increase clarity across your Email Strategy- Discover hidden bottlenecks

• Show you which flow setups & email designs are outdated

• Help create a separate strategy specifically for BFCM

By the end of this walkthrough, you’ll have a visual map of your entire email operation from captures to flows to design.

📍Join us at Skool to watch the full overview in action.

Welcome to Your 2025 Email Audit Session

Blurb: Today you’ll learn how to create an Email Account Overview that uncovers hidden gaps, missed revenue, and opportunities to scale. Grab your notes app! This method works whether you’re running a $10K/month startup or a $100M brand.

🧠 Follow along visually with the full workshop inside Skool.

Start With a Blank Canvas

Instructions:

1. Open a new doc in your whiteboard software (We recommend the free version of Figma, or use Miro).

2. You’ll be building a live snapshot of your entire email system here.

💡 Pro tip: Create a section for Captures, Flows, and Designs before you start.

Step 1: Capture Overview

Instructions:

1. Screenshot all Captures (PopUps, Embeds, etc.) and add them to your board.

2. Screenshot the lists those Captures send to and add them.

3. Screenshot the flows those lists trigger and connect them visually.

💡 If you’re stuck designing PopUps, use my free Canva templates here: PopUp Design.

Step 2: Flow Overview

Instructions:

1. Screenshot all flows (sorted by revenue) → Add to board.

2. Screenshot all metrics and lists tied to each flow → Add to board.

You’ll start to see which automations are driving the most revenue and which are sleeping giants.

Step 3: Flow Deep Dive

Instructions:

1. Sort flows by Revenue: what’s working, what’s not.

2. Sort by Status: Live → Manual → Draft.

3. Audit triggers and filters with Aimerce Agents to identify anything broken.

✨ Get a free trial here: aimerce.ai/agent-trial 📅 
Book a free 1:1 demo: aimerce.ai/book-a-demo

Once you’ve diagnosed your flows, connect each one to the correct metrics, lists, and segments, this will become your full system map.

That should end up looking like this:

Ready to take your setup beyond this overview?

Join our BFCM Academy to access full teardown videos, advanced tracking setups, and system templates we use across hundreds of Shopify accounts. Learn how to clean your data, align Meta signals, and scale your Q4 performance with precision.

Join here and get all 6 steps: aimerce.ai/bfcm2025

📅 Next in the BFCM Academy

Week 3

• 10/20: BFCM 2025 New Shifting (Post-iOS, AI, and Meta Andromeda) and How to Adapt

• 10/22: The Ultimate 2025 BFCM Klaviyo Campaign Planning Playbook (+ Email Templates)

• 10/24: The Ultimate 2025 BFCM Data-Driven Meta Creatives Playbook

Week 4

• 10/28: The Ultimate 2025 BFCM Must-Have Klaviyo Flows

• 10/30: The Ultimate 2025 Offer / Discount Testing Playbook

Week 5

• 11/04: The Ultimate 2025 BFCM Bulletproof Klaviyo Pop-Up

• 11/06: The Ultimate 2025 BFCM Pixel Tracking & Attribution Setup

Week 6

• 11/11: The Ultimate 2025 BFCM SMS Playbook

• 11/13: The Ultimate 2025 Early Launch Strategy

Week 7

• 11/18: The Ultimate 2025 BFCM Klaviyo Practical Hacks

• 11/20: The Ultimate 2025 Meta Ads Targeting & Product Promotion Strategy

Week 8

• 11/25: The Ultimate 2025 BFCM Last-Minute Klaviyo Segmentation

• 11/26: The Ultimate 2025 Expert Advice – Tactical BFCM Insights from Operators

Week 9

• 12/03: 2025 BFCM Hot Takes & Founder Social Highlights

📚 Other helpful resources from the Aimerce team: