Spaze Scales Revenue 54% with Aimerce’s Durable ID and Email Infrastructure

About Spaze

Spaze is a fast-growing furniture brand. Like many high-ticket item brands, they were scaling paid media and email marketing, but their backend data wasn’t keeping up. They struggled with:

• Long buying cycle, as a result of that they have poor attribution clarity across email and Meta

• Low Event Match Quality (EMQ), making Meta ads harder to optimize

• Email flows not pulling their weight, leaving automation revenue on the table

That’s where Aimerce stepped in.

The Challenge

Before Aimerce, Spaze faced two major roadblocks:

1. High-ticket item and long buying cycle, clickID tracking (attribution) is difficult.

   Klaviyo/Meta wasn’t capturing the full picture of customer journeys. ClickIDs were often lost, meaning revenue was under-attributed. This made flows and campaigns look weaker than they actually were, leading to underinvestment.

2. Poor Event Quality Signals into Meta

   Meta ads rely on high-quality first-party signals to optimize campaigns. But Spaze’s Event Match Quality was low, meaning fewer conversions were matched, higher CPMs, and wasted ad spend.

Together, these issues created a data bottleneck: Spaze was growing, but not efficiently.

The Aimerce Solution

Aimerce deployed Durable ID and server-side tracking to completely rebuild Spaze’s data foundation.

Here’s what we implemented:

• Durable ID for Klaviyo

  Captures and preserves ClickIDs across sessions, ensuring Klaviyo correctly attributes revenue and automations trigger with higher accuracy.

• CAPI + EMQ Fixes

  Patched Spaze’s Meta pixel setup, feeding Meta with higher-quality event data (emails, phones, location, names). This improved EMQ scores instantly.

• Flow Optimization

  Using the cleaner data, Aimerce restructured high-intent flows (checkout, browse abandonment, cart, site abandonment), ensuring abandoned journeys were recovered effectively.

• Sign-up Capture & Attribution Alignment

  We optimized onsite data capture (CVR, impressions) and aligned it with backend event tracking, ensuring every subscriber was logged correctly.

In short, Aimerce turned a leaky data setup into a high-performance growth engine.

The Results

1. Revenue Uplift

• Total store revenue hit $261K, a 54% increase in just two weeks.

• Email-driven revenue surged to $82K (+78%), now accounting for 31.42% of store sales.

Direct impact of Durable ID recovering lost Klaviyo revenue.

2. Subscriber Growth

• 678 new subscribers (+24%)

• 3.99% CVR on sign-ups (+10%)

• 17,009 impressions (+13%)

By aligning tracking with form activity, every new subscriber was properly logged and monetized.

3. Campaign Performance

Aimerce ensured Klaviyo campaigns were tracked, attributed, and optimized:

• Labor Day Weekend Check-In (10/08): A$7.2K | 56.1% OR | 1.61% CTR

• Newport Sectional Spotlight (08/08): A$17.1K | 54.0% OR

• Engagement stayed consistently strong with 54-56% open rates, well above industry benchmarks.

4. Flow Performance

Flows became a revenue engine, driving 67% of all email revenue:

• Welcome Flow: $15.4K (+179% WoW)

• Browse Abandonment: $12.8K (+1,500% WoW)

• Abandoned Cart: $7.1K (+241% WoW)

Durable ID made these flows “smarter” by retaining attribution across sessions and devices.

5. Aimerce Metrics Snapshot

• Aimerce Generated Klaviyo Revenue: $14,126.87

• Non-Aimerce Generated Klaviyo Revenue: $79,746.26

• Aimerce Revenue Increase: +17.72%

The chart shows the cumulative revenue “gap” between with Aimerce vs. without Aimerce. That shaded yellow area is real money Spaze would have lost without Durable ID.

6. Meta Event Quality Transformation

When Aimerce was installed (Jul 30, 2025), Meta’s Event Quality scores jumped:

• Purchase: 8.9

• Lead: 8.8

• AddToCart: 7.4

• PageView: 7.1

These higher-quality signals (emails, phones, first-party IDs) gave Meta stronger matches, reduced wasted ad spend, and improved optimization.

The instant lift in EMQ proves that fixing backend data doesn’t just help email, it powers paid media too.

The Impact

By fixing backend data layers, Aimerce helped Spaze:

• Unlock 17.72% incremental Klaviyo revenue

• Increase total store revenue by 54% in 2 weeks

• Scale automation revenue, now 67% of all email sales

• Strengthen Meta campaign efficiency through higher EMQ scores

This case proves that the real growth unlock isn’t in new ad creative, it’s in fixing the broken backend infrastructure most brands overlook.

What’s Next for Spaze

With attribution, flows, and event quality stabilized, Spaze is now set to scale confidently into Q4. Aimerce is continuing to optimize Durable ID across channels, ensuring every customer journey is captured and monetized with precision.

📚 Other helpful resources from the Aimerce team:

1. Welcome to the new era of retention marketing!

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2. We audited 800+ Klaviyo accounts. Here are our top 7 Klaviyo hacks you may not know (yet)

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3. Understanding Facebook Attribution in 2025

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4. Meta Ads Cheat Sheet: Why Your ROAS Is Off (and How to Fix It)

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5. Is Your Tracking Setup Leaking Revenue? Take This 5-Minute Audit!

Run through this quick checklist to catch attribution issues before they ruin your campaigns. No dev work required.