Welcome!

Today we want to introduce: Klaviyo Flow Image Auditing

The Aimerce Agent is now able to tell you exactly which flows contain images that are lacking Alt texts and links which often leads to confusion on your customer’s side, deliverability problems, and most importantly, missed revenue.

Why is this important?

1. Email Providers can block images

   Especially nowadays where the majority of brands send ‘all image’ emails, this is more relevant than ever, because if images are not being displayed, users can’t recognize them.

   Here’s how to do it wrong ❌
   Without the images, this email is completely useless.

And here’s how to do it right ✅
Even without the images, the email still communicates the offer and context because the text is not written on the image itself so even if we lose the image, it still works.

2. Gmail shows images as ‘downloadable’ if they are not linked

Gmail has 2 billion users worldwide making it the world’s most popular email service out there. Now, if you don’t add a link to your images in Klaviyo, people who hover over your image on desktop will see a ‘download’ icon and when they click the image, no matter if it’s on the phone or desktop, it will show the photo separately (see screenshot 2).

This is not only a fail because you just missed an opportunity to send customers to your website, you probably also confused them.

Who is this for?

This is for anyone who uses Klaviyo.

No matter if you’re an ecommerce brand doing email marketing only for yourself or an agency/freelancer managing emails for other brands.

And with the Aimerce agent, finding these little compounding mistakes is easier than ever before.

In fact, if you want to check it out and join more than 840 businesses, agencies & freelancers who’re doing Email Marketing the smart way, check it out on the free trial today or subscribe for $49 to share it with up to 4 people.

(Note: Got the Pixel already? Then the Aimerce Agent is FREE for you!)

📚 Other helpful resources from the Aimerce team: