When you raised spend on Tuesday, did new customers go up with it, or only the bill?
Which of your products do you think are carrying the month?
Which landing page is the ad traffic actually converting on?
Getting to any one of those usually means opening Shopify analytics, a couple of ad managers, and a spreadsheet, only to waste time matching data that were never counted the same way to begin with.
Besides Attribution dashboard, We are happy to announce the four new reports into Aimerce! 🥳
1. Ads Overview | What is your total ad spend returning, overall and by channel? |
|---|---|
2. Pacing | How are spend, revenue, and new customers moving from day to day? |
3. Products | Which products sell, and how much of that revenue is left after discounts? |
4. Landing Pages | Which entry pages turn visits into purchases and new customers? |
But first, we updated the Attribution Dashboard
Attribution dashboard puts every channel in one table, with revenue, orders, visits, and conversion rate side by side. From there you can go down to a single campaign, ad set, or ad. You choose the attribution model (first click, last non-direct click, linear, or time decay) and the lookback window.
We've cleaned up the Attribution dashboard to make it way easier to read:
Every platform now gets its own row, with Paid, Organic, and Unknown traffic expandable underneath.
We’ve rolled Facebook, Instagram, Audience Network, Threads, and Messenger all into Meta, so your clicks and spend are finally in one place.
Campaign, ad set, and ad views are grouped by platform, so one Meta campaign shows up as one row.
Each ad set now shows the campaign it belongs to.
We added dedicated icons for newer sources like Shop, YouTube, Gemini, Perplexity, and Claude, so you can easily see traffic coming from AI assistants.
The totals here aligns perfectly with Ads Overview. Use Ads Overview to see whether your spend is paying off overall, then Attribution to determine where to allocate your next budget.
1. Ads Overview
Revenue, ad spend, and performance across your advertising channels, in one place.
Ads Overview report pulls all your performance data into one easy-to-read dashboard. You’ll see your key metrics like revenue, ROAS, MER, and new customer CPA at a glance, with handy arrows showing if you're trending up or down.
You can also dig deeper to see exactly how Meta, Google, and OpenAI Ads are performing individually.
We’re big fans of blended numbers because they give you the real story without the inflated data you usually get from ad platforms. By comparing your total revenue against your total spend, you’ll know for sure if you’re actually scaling profitably.
Note: make sure all your ad platforms are linked to Aimerce so your blended metrics stay accurate.
2. Pacing
Spend and acquisition over time, so you can spot trends and the days that stand out.
Pacing is your go-to for tracking spend and acquisition by day, week, or month.
It pulls together total spend, revenue, NC-CPA, and ROAS so you can spot trends and outliers at a glance. To make things even easier, cells light up red or green if performance is significantly above or below average.
This is perfect for those big budget calls and it helps you see if your extra spend is actually bringing in new customers.
Just keep in mind that ad platform time zones can differ from your store’s, and we define a "new customer" as a first-time buyer.
3. Products
What sold, at what price after discounts, and how often a product view became an order.
The Products report breaks down how your items are actually performing.
You can track things like total sales, net revenue after discounts, and how well your pages convert browsers into buyers.
We recommend monitoring Net Revenue column to identify your most profitable items while using the Purchase Rate to determine which products require increased traffic versus those that may need improvement.
4. Landing Pages
Which page each visit entered on, and how those visitors went on to convert.
We noticed that more and more brands are testing hundreds of landing pages with AI.
Brands now have access to detailed metrics for every entry page including sessions, revenue, conversion rates all attributed to the customer’s latest session.
It’s the perfect tool for testing and identifying performant landing pages.
You can now check out all four reports right in your Aimerce dashboard. Each has a time range and a currency setting at the top, and Pacing, Products, and Landing Pages export to CSV if you’re a spreadsheet person.
Which one are you opening first?
✌️ Here to help you win,
Yiqi
P.S. If you only have time to build one habit before Black Friday, make it Pacing. I recommend checking it in Day view every morning before any budget changes are made.
