Using custom landing pages like Funnelish or Checkout Champ? Here are some mistakes I am seeing

A lot of people use custom landers like Funnelish or Checkout Champ to build advertorial-style pages. These drive serious conversions, especially for high-ticket or one-product stores.

But they also break Meta tracking in very predictable (and expensive) ways.

Here are 4 tracking issues I keep seeing in these setups:

1. Different domain for the landing page

Why It Bleeds Cash

Meta treats yourbrand.com and shopyourbrand.com as two strangers at a party. There’s no shared cookies.

Quick Fix

Host the advertorial on a sub‑folder/sub‑domain you can domain‑verify or use CAPI to stitch sessions.

2. Redirect nukes fbc / gclid

Why It Bleeds Cash

Those clickID parameters (fbc for Facebook and gclid for Google) tie the purchase back to the ads click. Lose them and you’re invisible to the algorithm.

Quick Fix

Forward them in the URL (?fbp=…&fbc=…) or capture them in hidden inputs and forward via CAPI.

3. Double‑firing (or missing) events

Why It Bleeds Cash

Turning on “Pixel” in both Funnelish and Shopify sometimes cause duplicates conversion tracking.

Quick Fix

Decide one source per event, especially for purchase. Use consistent event_ids so Meta can dedupe.

4. Pixel‑only in a post‑cookie world

Why It Bleeds Cash

Safari/Firefox already block browser cookies. Pixel alone ≈ 30‑40 % conversion loss.

Quick Fix

Always set up CAPI or server‑side GTM; hash emails/phones, send event_source_url.

TL;DR for the attention‑challenged

• One domain.

• Keep fbp/fbc forwarded through every redirect because your ROAS depends on it.

• Fire each event once with matching event_id.

• Move server‑side ASAP.

Fix these, and your Meta pixel goes from “money pit” to “printing press.”

Need a sanity check on your Funnelish or Checkout Champ setup? Aimerce can help. Happy to help you check your current setup.

→ Book a 30-min audit call

Cheers,

Yiqi ✌️

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3. Meta Ads Cheat Sheet: Why Your ROAS Is Off (and How to Fix It)

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4. Is Your Tracking Setup Leaking Revenue? Take This 5-Minute Audit!

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