Welcome!

Today you'll learn how to create a high-converting Klaviyo pop-up to grow your list before and during BFCM.

We’ve tested pop-ups across hundreds of brands and the numbers show:
Pop-ups are the #1 driver for email sign-ups.

So, if you implement anything from this course it should be this, because everything else then becomes easier.

This blueprint is based on 1,500+ requests we’ve received from brands, agencies, and freelancers and it’s finally here, fully documented.

Goal:

After this post, you’ll know:

• How to create a clean, compliant and converting pop-up

• Which copy, structure and media work best

• How to avoid bad user experience

• How to optimize for urgency, discount logic, and GDPR compliance

• Which settings actually matter for conversions

Setup

We’re using a 4-step layout:

1. The Teaser, which appears when someone closes the PopUp.

2. The Email Opt-In Page, which is the first page the customer will see.

3. The Profile Info Page, where they will give you their email.

4. The Success Page, where we confirm the signup.

This structure works for brands of any size and should be considered the default.

Of course you can run A/B testing but consider this the best practice baseline.

Create the Pop-Up

1. Click here klaviyo.com/forms/create to create a new PopUp in Klaviyo.

2. Click ‘Create new form’ in the to top right corner.

3. Click ‘Save and design’.

Modify the Pop-Up

Teaser

Goal: Tease the offer without distracting too much.

Best Practices:

• Use emojis & short text

• Show the X (close) button

• Avoid overlap with cookie banners or chat tools

Email Opt-In Page

Goal: Convince the user to move one step further.

Best Practices:

• Use a GIF or minimal animation

• Don’t ask for email yet—use a button to advance

• Be direct, simple, and clear

• Add disclaimer: “For new customers only”, etc.

Profile Info Page

Goal: Get the data you need.

Best Practices:

• Keep it simple: Email or Email + First Name

• Add disclaimer: “We’re verifying your email”

• Avoid major design changes from the first page

Success Page

Goal: Confirm success & build urgency.

Best Practices:

• Use countdowns or time-sensitive language

• Mention limited code usage: “Only 500 codes left”

Adjust Your Settings

Trigger Type: Exit Intent (desktop + mobile)

Behavior:

• Don’t show on……

📅 Next in the BFCM Academy

• Today: The Ultimate 2025 BFCM Bulletproof Klaviyo Pop-Up

• 11/06: The Ultimate 2025 BFCM Pixel Tracking & Attribution Setup

• 11/11: The Ultimate 2025 BFCM SMS Playbook

• 11/13: The Ultimate 2025 Early Launch Strategy

• 11/18: The Ultimate 2025 BFCM Klaviyo Practical Hacks

• 11/20: The Ultimate 2025 Meta Ads Targeting & Product Promotion Strategy

• 11/25: The Ultimate 2025 BFCM Last-Minute Klaviyo Segmentation

• 11/26: The Ultimate 2025 Expert Advice – Tactical BFCM Insights from Operators

• 12/03: 2025 BFCM Hot Takes & Founder Social Highlights

📚 Other helpful resources from the Aimerce team: