BFCM 2025: The Numbers That Matter

Dear Aimerce Community,

Every DTC founder feels the same mix of chaos and adrenaline around BFCM.

But the truth? Most post-mortems stop at “record GMV” or “highest traffic ever.”

At Aimerce, we see deeper.

Across 1,000 + Shopify × Klaviyo installs, our telemetry reveals what actually drove (and lost) revenue in 2024.

The Kickoff: Welcome to the BFCM Klaviyo & Meta Academy for DTC Brands

This isn’t just another training series.

This is 8 weeks of deep data, engineering insights, and tactical frameworks built for the DTC operators who want to out-measure, out-adapt, and out-execute everyone else this BFCM.

We’re lifting the hood on what 1,000+ Shopify installs taught us, and turning it into actionable playbooks across tracking, flows, segmentation, Meta creative systems, and retention automation.

Every session builds on the lasts, so by the end of this, your entire growth stack will be rebuilt for precision.

The 8-Week Academy Roadmap

The Macro Picture (Shopify Data Highlights)

• $11.5 B in total BFCM sales → +24 % YoY

• 76 M shoppers purchased from Shopify brands

• 67 K merchants hit record single-day sales

• 16.5 K new stores made their first-ever sale

That’s scale, but the signal is who actually made money and why.

Metrics That Mattered

• Mobile = 75 % of orders. Optimized PDPs + sticky ATC bars → 8–12 % higher CVR.

• AOV ↑ 5.2 % to $112.39. Bundles + post-purchase upsells drove the lift.

• 59.7 % of revenue = new customers. Retention flows kept profit alive.

• Attribution undercounting persists. Safari + iOS17 still skew reporting.

• BFCM lift +145 % vs October Fridays.

Key Takeaways

1. Start BFCM early. Campaigns before mid-October = ~2× profit lift.

2. Mobile is table stakes. 75% of orders → bad mobile UX = lost revenue.

3. Flexible payments are expected. BNPL isn’t optional anymore.

4. Discount smarter. Over-discounting hits diminishing returns, offset with exclusivity or experience.

5. Influencers and affiliates are now core. ~20% of revenue came from them.

6. Retention drives sustainable ROAS. Build audiences early and remarket heavily.

Why Join

Every week, you’ll see how the best operators are rebuilding their Klaviyo and Meta infrastructure for real signal accuracy, sustainable ROAS, and retention-driven growth.

No theory. No fluff. Just frameworks that work, proven inside 1,000+ DTC stacks.

👉 Sign up for the newsletter: https://newsletter.aimerce.ai/

Here’s to a smarter, calmer, and more profitable Q4.

- Yiqi

Founder & CEO, Aimerce

📚 Other helpful resources from the Aimerce team: