A new era of email marketing is here!

Your pixel is probably lying to you

If you run a Shopify store, your tracking is almost certainly not as clean as you think. Purchases fail to fire, events get double-counted, and attribution jumps inconsistently between channels.

When that happens, you are feeding bad data into Meta. Meta then optimizes on top of those bad signals, which means higher CAC, wasted ad spend, and ads that never perform as well as they could.

We built the Aimerce Pixel to solve this. It runs client-side and server-side simultaneously, automatically deduplicates events, and ensures Meta receives one clean, verified conversion per order. That means Meta’s optimization engine finally has the accurate signals it needs to find the right customers at the right time.

For many Shopify brands, switching to the Aimerce Pixel resulted in immediate lifts in reported ROAS: one store saw a 27% increase in just two weeks. If you feel like performance marketing is underdelivering and you can’t figure out why, start by fixing your pixel.

But tracking problems don’t stop at the ads layer

Inside Klaviyo, we see the same expensive mistakes: invisible leaks that drain 20-50% of the revenue Klaviyo should be driving.

For years, I managed hundreds of Klaviyo accounts. Each audit took anywhere from 30 minutes to 2 hours, and almost every time I found the same issues:

1. Smart Sending throttling flows

Brands often leave Smart Sending on inside flows, which makes sense for campaigns but not automation. In flows, it cuts revenue. Disabling it and replacing with proper filters consistently drives 10-15% more revenue within weeks.

2. Empty product blocks in abandonment flows

Checkout, Cart, and Browse abandonment each require different dynamic product configurations. Many brands simply copy and paste across flows, which leads to completely empty emails. We’ve seen one brand recover $20K in a month after fixing this.

3. Incorrect profile filters

If you don’t filter properly, customers get hit with too many flows at once. Deliverability drops, complaints increase, and conversions fall. A simple fix is ensuring Browse Abandonment excludes Add to Cart, Checkout, and Purchase.

4. Inactive triggers

Flows often look “set up” but never send. This happens when Shopify’s built-in triggers are confused with API-based ones. Too many brands only realize this after weeks of zero sends.

5. Missing foundational flows

Many stores confuse Abandoned Cart with Checkout Abandonment. Others skip Browse Abandonment or Winback entirely, even though they consistently drive some of the highest ROI in retention.

6. Overpaying for Klaviyo

One client overpaid $30K in just 5 months due to an unnoticed auto-upgrade. Old, unengaged profiles inflated active counts, and no one corrected it. Aimerce Agents now automatically identifies inactive profiles, creates suppression segments, and guides you through downgrading in minutes.

7. For agencies: endless cloning

Instead of manually recreating flows and segments across accounts, Aimerce stores them once and lets you deploy everywhere with a click.

8. Campaigns that build themselves

Our Campaign Agent learns your brand voice, reviews past results, and drafts ready-to-send campaigns with optimized copy and design. All you do is approve.

The result

With Aimerce, your Pixel is fixed so paid media performs better, and your Flows are fixed so retention stops leaking money.

It all happens directly in your browser as a Chrome extension.

If you’re already an Aimerce customer, you have access today. If not, reply to this email and I’ll send you a free trial code.

Here to help you win,

Yiqi

📚 Other helpful resources from the Aimerce team:

1. We audited 800+ Klaviyo accounts. Here are our top 7 Klaviyo hacks you may not know (yet)

We found the patterns, mistakes, and hidden gems most brands miss.

2. Understanding Facebook Attribution in 2025

Unlock accurate ad performance measurement amid privacy changes.

3. Meta Ads Cheat Sheet: Why Your ROAS Is Off (and How to Fix It)

We audited 200+ Shopify accounts. These are the top reasons your ROAS is misleading and what to do about it.

4. Is Your Tracking Setup Leaking Revenue? Take This 5-Minute Audit!

Run through this quick checklist to catch attribution issues before they ruin your campaigns. No dev work required.